My Digital Portfolio Snapshot

As a T-shaped professional with the breadth of experience and the depth of expertise in design, I’ve had a chance to leverage my design expertise in a wide range of sectors so far.

Software

Legal Services

Conversational AI

Wearables

LEO Satellite Communications

VR for Fashion Sector

Digital Health

Fintech

What is DESIGN?

My short definition of design is - a problem-sovling process. More than often, design is understood in noun, such as aesthetics. Depending on where you work, some practitioners call designers as professions that “make things beautiful”. Design’s long history grounded in craftmanship may have contributed to this fixed image of what design stands for and what designers do; but perhaps design community should make more efforts to elevate the current understanding of the notion of design, especially in industry.

I personally love Herbert Simon’s definition of design who describes design as follows: ‘Design is the course of action that turns the current situation into the preferred state of future’.

Design & AI - What is the Future of Design in the AI Era?

I am currently collaborating with industry practitioners and academics to explore in-depth how collaboration between designers and AI evolves into the future. There are many ares to be explored, such as whether designers see AI as merely as a tool they can utilise or as a partner they can collaborate with to co-create value for their creative work. Some ethical considerations are under debate too in regards to who owns the work of art if the work of art is the output from collaboration between designers and AI.

I am looking to share more news and findings here, as work-in-progress work is being finalised. A few things that I’m being part of is to found a new SIG chapter on Design for/with AI, a few new publications on a scale up of a responsible AI imeplmentation from an interdisciplinary perspective, and an evolving design approach that works for industry practitioners when implementing and adopting AI-enabled digital products and services. Happy to collaborate with anyone currently working in this space. Feel free to reach out.


My International Conference Talks

  • Speaker at International Association of Societies of Design Research Congress 2023, Milan, Italy

  • Speaker at Smart Services Summit 2022, Zurich, Switzerland

  • Speaker at Design Principles and Practice 2020, Pratt Institute, New York, USA

  • Speaker at the Journal of Product Innovation Research Forum, Product Development and Management Association Conference 2019, Florida, USA

  • Speaker at ARM Research Summit 2019, Cambridge, UK

  • Speaker at Service Design and Innovation ServDes 2018, Milan, Italy

  • Speaker at American Marketing Association Service Research Conference SERVSIG 2018, Paris, France

My Selective Publications

Professional Association Membership & Teaching

  • Editor-in-Chief (2021 - 2023) for International Society of Service Innovation Professionals (www.issip.org)/ Current ISSIP Ambassador (Innovators Interview Series: www.youtube.com/issip)

  • Visiting Lecturer for an MA Service Design Programme at the Royal College of Art, London, UK

  • Visiting Faculty for Executive Education - Creating Business Value for Digital Twins - at Lucerne University of Applied Sciences and Art, Lucerne, Switzerland